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[第二节] 【个人网站盈利模式简介】Alex:个人网站盈利的模式

【个人网站盈利模式简介】Alex:个人网站盈利的模式

Alex为大家介绍一些关于个人网站盈利的模式。

关于网站盈利模式的讨论,可参考的文章很多,但发现很多站长在对主流盈利模式了然于胸的情况下,还是很迷惑自己的网站更适合什么样的模式,这里我们简单的探讨下这个问题,我们反向来根据盈利模式诊断初期的个人网站怎样盈利;我们暂且把适用个人社区的主流盈利模式分类如下:

1广告

这里的广告又可以分为直接客户和广告联盟:

1)直接客户广告:这种广告往往取决于站长的个人能力和网站的特殊定位;由于缺乏商业公司的专业渠道和市场资源;客户直接在个人社区投放广告还是比较鲜见的;当然,如果你的社区在受众定位明确,并且在同类站点保有一定的访问量优势的话,那么,在首页留下联系方式吧,让广告来找你;

2)广告联盟:相比对于联盟这种通过渠道的方式来获取收益,是站长最熟悉的;但目前可供选择的联盟良莠不齐,同时很多联盟的信誉度也不敢恭维;但一些主流联盟,大家还是有尝试的必要;

流量型联盟,主要收益取决于网站的流量,这种联盟对社区的用户黏着度和内容质量没有太高要求;但依赖此类渠道盈利的网站一般都是通过插件或短期的seo黑冒手法维持流量,稳定性可想而知;但如果你够勤劳的话,收益还是不错;

点击型联盟:我们把cpc和无线增值类都归属在这一类,cpc类的典型联盟,如:googleadsense ,百度的主题推广,还有近期雅虎中国推出的类似服务都属于此类;参加此类联盟,对网站的内容质量要求较高,因为属于内容匹配型的广告,流量往往很多时候不是关键;Pv20万的社区,收入不如pv1万的,是经常发生的情况;

2、服务

很多交易型社区网站,都依赖服务佣金来盈利;这种交易的对象可以是实物,也可以是某种服务;实物性的交易比如二手,数码用品、专业文献;服务型的交易比如:房产信息、工作机会等等;采用这种方式的前提,就是你的社区已经能够提供足够数量的供求信息,形成良性的循环,你的雪球就会慢慢滚起来;

还有一种方式,就是目前很多购物网站推出的联盟,通过销售分成来跟参与的站长分享利益,采用这种方式的前提就是你的网站提供的内容与所要销售的商品有一定的内在联系,足够驱动访问者产生购买行为;我想豆瓣是最好的例子,我已经不止一次通过推荐连接去购买图书了;

3、赞助

早期,非盈利社区多采用的方式,来平衡运营成本的问题;如果你的社区的确给用户提供了有价值的服务,那么不要腼腆,为了社区的美好愿景,号召会员伸出援助之手吧;

服务的用户群体不同,就会产生相应的商业机会,社区是一个很特殊的产品,当你访问量和用户质量达到一定的临界点,价值就会被释放出来,参考以上的主流模式,对号入座,我想,域名和托管费用你还是赚的回来的... ...

献给新同学,其实很多达人都在闷声发大财,多观察,也许你有不一样的发现!

 

链接:

【中国个人网站模式大全 网站策划盈利】

种类;   

1、经营新闻资讯,例如donewsdonews.com techwebtechweb.com.cn),站长网(admin5.com) 赚 新闻引导和流量方面的钱。   

2、经营商业资讯,例如黄页模式、企业分类信息模式、世界经理人网模式,向信息发布者收费为主。   

3、经营精神产品,例如小说、专业论文,向阅读者收费。   

4、经营信息中介,例如百度、GOOGLE搜索引擎,向商业信息发布者收费。  

5、经营体验产品,例如网络游戏、视频、娱乐八卦,赚产品使用者和插播广告的钱。   

6、提供信息下载,例如彩铃,电影、MP3,向信息使用者收费为主。   

7、经营商业交流(intercourse)平台,例如B2B...

 

作者:Alex(欢迎联系我站)

http://www.farwill.com/blog/post/47.html

 

 



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